As one of the most credible Chinese media in Hong Kong, Ming Pao has been accompanying Hong Kong for 66 years with the motto of "caring for the community and serving our readers" since its inception. We are not only a newspaper, but also a platform to connect with the community, convey values and promote dialogues. With the trust of our readers and our extensive social influence, Ming Pao has become a trusted source of information and a life partner for Hong Kong's middle-aged and senior citizens.

Ming Pao has more than 500,000 active middle-aged and senior readers, most of whom belong to the middle class and have a solid wealth base, rich life experience and high consumer decision-making ability. Nearly 80% of them read Ming Pao for more than half an hour a day and are accustomed to sharing the content with their family members, forming an inter-generational information bridge and consumer influence. This group of readers is in the golden stage of the second half of their lives, pursuing health, wealth, quality of life and family harmony, and is the most valuable and energetic segment in Hong Kong's silver-haired economy.

Ming Pao not only boasts a vast offline and online reader network, but also leverages precise data analysis to gain a deep understanding of readers' needs and interests. We organize numerous large-scale public exhibitions, lectures, and events annually, covering diverse fields such as education, health, finance, and real estate, accumulating rich curatorial experience and a network of cross-sector collaborations.